{"id":287903,"date":"2023-11-23T15:54:52","date_gmt":"2023-11-23T15:54:52","guid":{"rendered":"https:\/\/project.co\/?p=287903"},"modified":"2024-06-17T15:57:18","modified_gmt":"2024-06-17T15:57:18","slug":"team-culture","status":"publish","type":"post","link":"https:\/\/project.co\/team-culture\/","title":{"rendered":"10 Proven Strategies to Build an Incredible Team Culture"},"content":{"rendered":"
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Last updated on 11th June 2024<\/em><\/p>\n\n\n\n

In this article we\u2019re going to learn all about team culture and, most importantly, find out how you can build an incredible team culture at your organisation.<\/p>\n\n\n\n

The better your culture is, the more productive your staff will be and it\u2019ll be less likely that employees will want to leave. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 72% of people believe that a great culture helps successful change initiatives happen<\/strong>, with 69% agreeing that culture offers a competitive advantage to businesses.\u00a0<\/strong>\n
\n Source: <\/strong>PwC Global<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

So, without further ado, let\u2019s take a look at what team culture is and how to boost yours! <\/p>\n\n\n\n

Introduction to team culture<\/h2>\n\n\n\n

Let’s start at the very beginning, shall we? In order to improve team culture, we first need to dive into exactly what it is and why it’s important for businesses of any size. <\/p>\n\n\n\n

Definition of team culture<\/h3>\n\n\n\n

Team culture refers to the beliefs, values, and behaviours shared by a group of individuals. These shared values help to define how the team interacts and collaborates together. <\/p>\n\n\n\n

Team culture is all about the dynamics between people in a team and how they work together towards a common goal. <\/p>\n\n\n\n

Importance of a positive team culture<\/h3>\n\n\n\n

Culture is something that can (and should) be established by the business. This makes it easier for everyone to understand what values, beliefs, and behaviours are expected, and can encourage everyone to work together in a positive way. <\/p>\n\n\n\n

Because, of course, culture isn\u2019t always positive. Some cultures can become negative and \u201ctoxic\u201d, and this can be extremely damaging for businesses and, in some cases, difficult to recover from. <\/p>\n\n\n

\n Gimlet Media<\/a> became famously embroiled in a toxic work environment scandal, while covering (ironically<\/em>) the toxic workplace culture of the food magazine, Bon Appetit. Their flagship podcast \u201cReply All\u201d was paused and eventually two of the reporters resigned. The podcast struggled to recover from this and ended all together in 2022.\n<\/div><\/div>\n\n\n

So it\u2019s not only important to just have<\/em> a culture, it\u2019s important to have a positive team culture<\/strong>.<\/p>\n\n\n\n

Benefits of a strong team culture<\/strong><\/h2>\n\n\n\n

The benefits of having a strong team culture at your organisation are plentiful. Your culture really does have the power to impact every aspect of your organisation, from the people you hire to the customers you serve. <\/p>\n\n\n\n

Employee retention<\/h3>\n\n\n\n

Having a clear and defined culture will make it easier to find more suitable hires for your team. As a result, a great team culture can also result in less people leaving your company, saving you money on staff turnover and finding and training new employees. <\/p>\n\n\n\n

Productivity and engagement<\/h3>\n\n\n\n

When you have a great team culture your employees are generally happier. And happier employees are more productive.<\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n In a study of over 700 workers, it was discovered that happiness made people around 12% more productive<\/strong>.\n
\n Source: <\/strong>University of Warwick<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

This happiness can even translate through to your customers. As Virgin boss, Richard Branson always says, \u201cTake care of employees and they will take care of the clients<\/em><\/strong>.\u201d<\/p>\n\n\n\n

Customer satisfaction<\/h3>\n\n\n\n

Today\u2019s modern consumer is much more conscious of how their decisions impact the world around them. And, as such, customers would much rather do business with companies that have a strong culture and take care of their employees. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 90% of consumers<\/strong> said it\u2019s important to them that brands take care of their employees and treat them well.\n
\n Source: <\/strong>Morning Consult Pro<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

10 steps to build an incredible team culture<\/strong><\/h2>\n\n\n\n
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1. Define your culture<\/strong><\/h3>\n\n\n\n

The first step towards building an amazing team culture in your organisation is defining your brand values and what you want your culture to look like. <\/p>\n\n\n\n

When you have a clear direction of your company\u2019s values, mission, and purpose, you can share that with your staff and encourage everyone to always embody your company values and keep your mission and purpose top-of-mind to ensure your culture remains positive. <\/p>\n\n\n\n

A great company example to look at here is Adidas. This video gives a great overview of their values and the culture as a whole: <\/p>\n\n\n\n

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